The foundation of the Heidi Krause brand identity began with asking questions. How could she build upon her professional background in a way that reflected her vision with the ability to create awareness & promote action?
Exploring her background in the corporate world, her experiences with internal investigations, and her vision for the future, the following ideas were developed.
What We did
truth & trust
Brand Mood: Bright, Trustworthy, Empowering
Brand Values: Trust, Integrity, Security
Brand Tone: Relatable, Positive, Confident